The New Logo of Paramount For Celebrating Its 100th Year Anniversary

As part of its 100 years anniversary celebration, Paramount the studio behind box office movies like Mission: Impossible, The Godfather, Transformers had changing its logo from the old logo we all have been known for quite long.

Paramount logo was known with the iconic symbol of a rugged, snow-covered peak from the Wasatch mountain range and first created in 1916.


The new logo of Paramount which still retain the same figure, but now added with a more realistic HD feel and with a beautiful background scenery. What makes the new logo looks different than the old one is because it looks like the mountain is being taken with a camera that has been pulled back for a wider shot.


I can say that I like the new logo because it bring you a feel of a grand scheme while still paying the homage to the history of the studio with the classic stars and mountain logo.

The new logo can be first seen on the new movie of Tom Cruise, Mission: Impossible-Ghost Protocol which already playing on some theatres on December 21st.

Paramount will use the new logo with the 100th anniversary throughout 2012 and beginning in 2012, the word 100th anniversary will supposedly be removed from the logo while maintaining the new design.

For any of you who are interested to know the logo variations of Paramount all this year, you can visit Logo Variations – Paramount Pictures over on CLG Wiki (Closing Logos Group Wiki). Be prepared to scroll a lot though, it is really a loooong list but you can learn a lot especially on the history of the iconic Paramount logo.

So what do you think of the new logo? Do you like it or do you like the old logo instead? And for you who already watching the movie Mission: Impossible-Ghost Protocol did you notice the new logo?

Source: Paramount Old Logo image, POPSOP


Reasons Why We Be Friended or Unfriended in Facebook #iloveinfographic


This is an interesting study on reasons why we add friends or remove friends in Facebook.

The common reason for be friends with other people on Facebook are because we know them offline (82%) and because of mutual friendship (60%). Interesting to note that there are about 8% of the respondent who adding friends in Facebook because of physical attractiveness.

More interesting for me are for the reasons on why some people remove their friends on Facebook. The most obvious is because of offensive comments (55%) but what is more intriguing, there are about 39% of respondent said that the reason is because those friends are trying to selling something to them (with most of them are male respondent) and about 6% who remove their friends because they update too often.

For brands, marketeers or people who wants to “communicate” through social media such as Facebook this study serves as an interesting insight on how they should behave themself. No wonder there are quite some books out there that discuss this art to selling or “communicate” well in Facebook. I know one book by CreasionBrand that discuss about this, Menciptakan Penjualan Melalui Sosial Media. I am actually haven’t read it but from the comments that I read it is quite a good book.

How about you, do you agree with the study result or do you have your own reasons on why we friended or unfriended people on Facebook?

Source: Jay Jayasuriya’s Posterous

The Facts on Hidden Product Placement #iloveinfographic



It’s interesting reading this infographic about the facts on Hidden Product Placement especially on the movie. The last movie I watched, Real Steel had quite a lot of brands that being shown explicitly in the movie like Sprint, HP, Beats by Dre, ESPN and lots more.

What about the phenomenon of product placement in Indonesia ? Well to tell you the truth, I rarely see Indonesian movies that had products or logos from particular brands being shown (explicitly or implicitly) in the movie but maybe I have miss to notice it.

I think it’s interesting to note that brands need to think more carefully and strategically on product placement. Product placement (on movies) does have its pros and cons.


# Lots of visibily or exposure

# Potential press

# Subtle advertising (although it depends on how explicit your product is being shown)

# The more popular the “vehicle” (a.k.a movie), the longer the “placement life” is


# Viewers may not notice your product or brands

# It depends heavily on the popularity of the movie


Don’t you agree on this? Or do you have any opinions? Can you mention some movies that you have watched and in that movies you noticed some of the brands that were doing product placement ?


Source: eStrategy After Hours’s posterous, Brand Channel, Dewanemutunga’s blog

Behind the Scenes of Apple’s ‘Think Different’ Campaign

Behind the Scenes of Apple’s ‘Think Different’ Campaign

Forbes publishesa lengthy guest post from advertising executive Rob Siltanen, one of the primary contributors to the development of Apple’s famous “Think Different” advertising campaign that helped turn the company around following Steve Jobs’ return. In the piece, Siltanen details the process of pitching the campaign to Jobs and his work on the “Here’s to the Crazy Ones” script.Siltanen was inspired to write the post following the publication of Walter Isaacson’s authorized biography of Steve Jobs, which repeats the oft-cited claim that Jobs himself was responsible for much of the “Here’s to the Crazy Ones” text and ideas.

Steve was highly involved with the advertising and every facet of Apple’s business. But he was far from the mastermind behind the renowned launch spot. In fact, he was blatantly harsh on the commercial that would eventually play a pivotal role in helping Apple achieve one of the greatest corporate turnarounds in business history.

Siltanen goes on to describe how he and other representatives of the high-profile TBWA/Chiat/Day advertising firm were surprised that Jobs required them to pitch to win the contract with the then-struggling Apple. In dreaming up concepts to pitch to Jobs, the one that stood out was the “Think Different” tagline paired with photos and videos of famous creative thinkers. Jobs liked the campaign but initially worried that it would appear too egotistical. Within seconds, however, Jobs changed course and brought the firm on board to carry out the idea.

Siltanen used Robin Williams’ speeches from the movie Dead Poets Society as inspiration for what became “Here’s to the Crazy Ones”. But when it was presented to Jobs in what turned out to eventually be nearly its final form, Jobs initially hated it.

We played the spot once, and when it finished, Jobs said, “It sucks! I hate it! It’s advertising agency ****! I thought you were going to write something like ‘Dead Poets Society!’ This is crap!”

Clow said something like, “Well, I take it you don’t want to see it again.” And Steve continued to go on a rant about how we should get the writers from “Dead Poets Society” or some “real writers” to write something.

Jobs eventually changed his mind again, and the “Think Different” campaign quickly marked a turning point for the company even as it was still trying to develop new products to execute the dramatic turnaround.

Well, beside all the facts behind the campaign, the “Think Different” campaign is one of the greatest campaign that Apple ever made (beside the PC vs Mac campaign).
But do you know also that before Apple decided to use the “Think Different” tagline for their campaign they were thinking to use “Think Differently” campaign.

What do you think? If at that time, Apple decided to use the “Think Differently” campaign instead of the “Think Different” will it have the same effect or not?

Even Superwomen Not Immune To Breast Cancer – ALCC Breast Cancer Campaign

Nobody’s immune to breast cancer.
When we talk about breast cancer, there’s no women or superwomen. Everybody has to do the self-examination monthly. Fight with us against the enemy and, when in doubt, talk with your doctor.

This is a very nice ads with a very well executed ideas.

A quick fact about breast cancer though because I think it is important for us to know. According to WHO, there is a chance about 8-9% for a woman to have breast cancer and in year 2000, it was being estimated that from around 1,2 million women been diagnosed with breast cancer, 700.000 were died because of it.

While statistic in Indonesia according to this article, every year there are around 200.000 cases of women being diagnosed with breast cancer and the sadden news is that many of these women are already being detected having a breast cancer at stadium 3 and 4.

The possibility of women to be cured from breast cancer is mostly being determined on what stadium the breast cancer is being detected. On early stage like stadium 1, the possibility of women to be cured is around 80-90% while on stadium 2, it is around 60-70%. On stadium 3, the possibility is down to 30-40% while the worst part is stadium 4 with possibility of being cured only around 10%.

So the key to fighting breast cancer is continuous detection and early intervention. The problem is according to the article, not many Indonesian women are aware of this especially women in rural area. My opinion is we can’t depend only on the government for spreading the news about breast cancer but we need to act for ourselves also and spreading the campaign of the danger of breast cancer and how it can be cured if it is detected early.

Well I hope this posting could help a little for that purpose 🙂

Source: Ads Of The World, OMNI’s Doctor blog