This is a nice insight on how bloggers interact with brands. According to the surveys, only 38% of bloggers blog about brands. There is still much to explore on this marketing approach because as we know nowadays lots of people on deciding to buy a brand’s product are greatly influence by recomendation or reviews from other people.
I only know some of brands in Indonesia that have already done this marketing approach through bloggers. Some of them like Toyota Yaris, Nissan March, blibli.com, Asus, SoyJoy. Well we can say that these companies are tech-savy companies 🙂
Do you know any other companies that done the similar things like I mentioned before? Please left me your comment 🙂