Unilever Campaign for Inspiring Sustainable Living – 5 Levers For Change

A nice video campaign by Unilever for their campaign ‘Inspiring Sustainable Living’, that supposedly will help brands convince their customers that sustainable behaviour is actually a good thing and it should be made into consistent habits.

Unilever also released an e-book for this campaign which explain more on how we or brands actually (because it seems Unilever is targeting to brands in the campaign) can motivate and inspire other people or customers in brands case to adopt this change of behaviours.

Source: POPSOP



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