One example of clever use of Facebook Timeline for Anti-Drug Campaign by McCann Digital Israel

PSFK is a Mashable publishing partner that reports on ideas and trends in creative business, design, gadgets, and technology. The following article is reprinted with the publisher’s permission.

Facebook Timeline Used For Israeli Anti-Drug Campaign

In a creative social media campaign, media agency McCann Digital Israel has used the new Facebook Timeline design to advertise for the Israel Anti-Drug Authority. Utilizing the split-screen layout, they created a profile for a fictional man called Adam Barak and compared pictures of him side-by-side over the course of a year.

Facebook Timeline Used For Israeli Anti-Drug Campaign

On the left, the photos show a year of his life as a drug addict, whereas on the right they show a year without drugs. The comparative photos of Adam display stark contrasts in his appearance and surroundings, with the drug-free Adam looking happy and successful, while the addicted Adam seems to have lost his girlfriend, job and home.

This article originally published at PSFK here.

This is indeed one briliant idea of using the new Facebook feature – Timeline for a campaign. Wonder what will other brands do next after seeing this especially in Indonesia. But I see that not many brands have been using Timeline in their Facebook profile. I wonder why?

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