I really enjoy watching this packaging for Brownerie, a bakery shop specialized in homemade brownies. It is classic yet elegant and I can’t tell you how much I love the way the design team put a copy with simple typography with inconsistent sizing, which adds a little visual excitement to the box. The copy itself is clever and plaful, which stating, “Sweet little delicious hand made piece of heaven inside.” With a copy like that, you can imagine how wonderful this homemade brownies that being put inside that box, don’t you agree 🙂
According to the design team, the decision they used the blue colour pallete for the box are to express both freshness and deepness of the brownies’s flavour because the brownies are actually baked after receiving the purchase order. Although I think I prefer they used brown colour pallete in order to give it a feeling of comfort and homey to the product.
A logo or should I called an emblem is being used to represent Brownerie which gives the product a touch of luxury but at the same time shows – through the bitten brownie, that you should eat it better than watch its perfection.
The pamphlet of information that accompanies every box is printed on chocolate brown paper and share similar typography style with the copy on the side of the box, but the most unique about this flyer is how it got cut or biten out at the corner just like logo or the emblem 🙂
One thing I wonder is how they didn’t do anything special with their brand’s name and only do simple typography for it but maybe it is expected by Brownerie that people will work to remember the name in order to experience the same level of bliss all over again because Brownerie is confident that the brownies itself are so delicious.
Last words, who wants to get me some of those delicious looking brownies 🙂