An interesting research I can say that actually is in line with what Mark Plus had done last year about Insights on Women. The insight also said the same thing about how women play a more important role in deciding a purchase or not for her family (and not only for herself).
The research result on color preferences for men and women and the example of gender marketing from some major companies are also interesting.
Can you give more examples on this gender marketing done by other companies?
I really enjoy watching this packaging for Brownerie, a bakery shop specialized in homemade brownies. It is classic yet elegant and I can’t tell you how much I love the way the design team put a copy with simple typography with inconsistent sizing, which adds a little visual excitement to the box. The copy itself is clever and plaful, which stating, “Sweet little delicious hand made piece of heaven inside.” With a copy like that, you can imagine how wonderful this homemade brownies that being put inside that box, don’t you agree 🙂
According to the design team, the decision they used the blue colour pallete for the box are to express both freshness and deepness of the brownies’s flavour because the brownies are actually baked after receiving the purchase order. Although I think I prefer they used brown colour pallete in order to give it a feeling of comfort and homey to the product.
A logo or should I called an emblem is being used to represent Brownerie which gives the product a touch of luxury but at the same time shows – through the bitten brownie, that you should eat it better than watch its perfection.
The pamphlet of information that accompanies every box is printed on chocolate brown paper and share similar typography style with the copy on the side of the box, but the most unique about this flyer is how it got cut or biten out at the corner just like logo or the emblem 🙂
One thing I wonder is how they didn’t do anything special with their brand’s name and only do simple typography for it but maybe it is expected by Brownerie that people will work to remember the name in order to experience the same level of bliss all over again because Brownerie is confident that the brownies itself are so delicious.
Last words, who wants to get me some of those delicious looking brownies 🙂
I would say that this is an interesting yet helpful infographic on how to design a great business card either for ourselves or for a company. I didn’t know at first that each countries have different standard sizes for business cards. I like the idea for printing business cards on cookies, though 🙂
Put the joke aside, one important fact on business card although it look simple, it represents on how you or (your company) looks to other people. It is still one effective way to marketing yourselves or your company/business and because of it you should take care in your mind to define first what is your PDB (Positioning, Differentiation, Brand) before designing your business card.
That’s why I always admire people or company that think a lot on how their business card should look like and can actually explain the reason on why they decided to design and print their business cards.
Can you share on how your business card looks like? And you share also the reason on why your business card being designed the way it is right now? Or do you actually have any opinion or suggestion on how your business card or other business cards should be look like? Leave out your comments 🙂
Noticed the change in the logo of Marketeers especially on the “M” part! We got a new look of M letter in the January issue. The basic typeface being used is surely an ITC Ronda Bold. But the creative team at Marketeers did a tweak on the letter based on the 6 pillars of Character which consists of Trustworthiness, Respect, Responsibility, Fairness, Caring and Citizenship (you can see that the letter M consists of 6 red lines that represents the 6 Characters).
A little fact about ITC Ronda itself that being used for the letter M. ITC Ronda is one of the Circle typefaces that are reminiscent of European design from the 1920s. Circle typefaces may be quite an old typefaces but they have never diminished in popularity; for example just take a look at look at ITC Avant Garde Gothic™, from the early 1970s, or Avenir™, from the late 1980s. Circle typefaces have characteristics that can be write down to two simple forms: circles or other rounded forms, and straight lines. These typefaces are usually being used to represent sleek movement, dynamism, or the future, which I believe maybe one of the reasons why the creative team at Marketeers chose to use ITC Ronda Bold.
But the creative team at Marketeers are not just doing redesign on the letter M itself. They also change the typeface used for the “arketeers” part. In the December issue, they used typeface which I think is the Beton EF Boldwhile on the January issue, they decided to use Serifa Thin typeface instead. Serifa Thin is being known as one thin and slim typeface that usually being used to give a sort feelings of elegance.
Last, the Marketeers creative team also decided to create and build characters for the signature letter M by playing with it and building a campaign around the letter M – “Which M are You?”. They even create a game and sell merchandise (T-shirt) at MarkPlus Conference 2012 last year for the campaign (accompanied by beautiful promotion girls by the way 🙂 ).
There is also a video on this new look (rebranding) of Marketeers that tell us some of the 9 characters from the “Which M are You?” campaign.
In the end, I think the team behind these rebranding of Marketeers have done a really great and nice jobs. I like on how they design and develop it around the principle of 6 Characters. I think they have chosen the right typefaces that really can tell us on what Marketeers vision and mission in the year of 2012.
Hopefully Marketeers will implement or continuing on the campaign on the 9 Characters from the “Which M are You?” maybe on their magazine, website or other offline or online events and not just limiting it on MarkPlus Conference 2012 only because I think it is will make it more unique and most of all fun. Who say that Marketing can’t be fun 🙂
PSFK is a Mashable publishing partner that reports on ideas and trends in creative business, design, gadgets, and technology. The following article is reprinted with the publisher’s permission.
In a creative social media campaign, media agency McCann Digital Israel has used the new Facebook Timeline design to advertise for the Israel Anti-Drug Authority. Utilizing the split-screen layout, they created a profile for a fictional man called Adam Barak and compared pictures of him side-by-side over the course of a year.
On the left, the photos show a year of his life as a drug addict, whereas on the right they show a year without drugs. The comparative photos of Adam display stark contrasts in his appearance and surroundings, with the drug-free Adam looking happy and successful, while the addicted Adam seems to have lost his girlfriend, job and home.
This is indeed one briliant idea of using the new Facebook feature – Timeline for a campaign. Wonder what will other brands do next after seeing this especially in Indonesia. But I see that not many brands have been using Timeline in their Facebook profile. I wonder why?
innocent various products including smoothie and yoghurt
innocent is a UK-based company founded in 1999 by three Cambridge graduates – Richard Reed, Adam Balon and Jon Wright whose its primary products are smoothies and juices that are being sold in UK, Ireland, Netherlands, Finland, Germany and Switzerland and some other countries. In April 2010 about 58% stake of the company had been owned by Coca-Cola.
What I like from innocent actually is about how innocent do designs for its logo and packaging that are childlike yet adorable, warm, simple, fun and playful with its use of witty words all around its packaging design.
Similar to its approach with the packaging design, innocent has also been doing straightforward, almost irreverent approach to its business, using a simple, down-to-earth communications technique to its customers. One example is innocent Big Knit campaign where customers or fans of innocent were asked to make tiny winter hats to be placed on top of innocent bottles to raise money for Age Concern. innocent also do the same fun approach to its retailers, by writing out newsletter that combines its product information with fun stories.
innocent Big Knit campaign
I can’t help myself to think that innocent seems has been implementing the spirit of Marketing 3.0 in their whole business activities as innocent are treating their customers and partners (retailers) as friends who can inspire and motivate each other because innocent believe that when someone have truly inspiring and motivated people around, he/she can do anything. It’s interesting to follow what innocent will do later with its marketing strategies and hopefully we can see more proof of its spirit of Marketing 3.0 implementation.
PS:The typeface used for innocent logo is Century Gothic in case you ask. Funny fact about the Century Gothic typeface, it is being well known as one of the typeface that is “eco-friendly” because it uses 30% less ink when printed. I don’t know whether innocent purposefuly choose this typeface for that eco-friendly reason but maybe that is the reason with innocent 🙂